Crucible

Advisory

Senior capability, without the full-time hire.

For New Zealand businesses that need pricing, data, analytics or product leadership for a few days a week, a defined project, or a new venture.

Pricing

Price changes modelled before they ship: elasticity, territory by territory, and packaging.

ExamplePrice optimisation across international markets for a global streaming service.

See it →

Data strategy

A staged plan where budget only follows proven value, with a go or no-go decision at every stage.

ExampleA 50-stage strategy that took a 300-person software company from a standing start to production AI.

See it →

Analytics and modelling

Forecasting, scenario and inventory models that leadership actually acts on.

ExampleA jackpot model at Lotto NZ that added more than $100 million in sales.

See it →

Product builds

Fast, accurate tools and sites, built with AI and checked automatically on every change.

ExampleCalculatorHub.com: 50,000+ calculator pages in five months.

See it →

Ways to engage

How pricing works.

The first conversation is free, and you know the price before any work starts.

01

Fractional

Priced by the day, for a set number of days each week or month. You get senior capability for exactly the time you need it.

02

Fixed-scope projects

Quoted after a free first conversation, once the outcome and scope are clear. The price is fixed, so the risk of overrun is ours.

03

Venture partnerships

Equity, a reduced fee, or a mix, agreed up front for products we build and run alongside you.

Track record

The results behind the offer.

Read the case studies →

$100M+additional sales from one jackpot model
18 days to 6 hoursa year of billing reports, automated
4.97 / 5rated by 32 people who have worked on James’s teams

James combines thorough analysis with efficient execution, enabling projects to move forward with confidence and pace. I would strongly recommend James to any organisation looking to accelerate the value of its data initiatives.

Simon PeckCo-founder, monitorial.io

James is a driver. When the programme timeline was compressed, he kept the team focused on what had to land, and four of the six phases were delivered in quick succession.

Hayden ParkParallel42, delivery partner

He has a great sense of what the business needs and is incredibly quick at turning ideas into practical solutions, often leveraging AI to get something useful up and running in a matter of minutes!

Ivy ZunigaPlanning, budget and investor relations

From recommendations on James’s LinkedIn profile.

Contact

Tell us what you are working on.

A few lines is plenty: what you are building or measuring, where it is stuck, and the kind of help you have in mind.

Talk to us about your project