What we hold to
Principles
Seven commitments that apply to every product we run and everything we build for clients.
01
Free for the person who needs it
Where we can, the answer is free and needs no account.
02
Cite the source
Every figure says where it came from.
03
Show the date
Every figure says when it was last checked.
04
No dark patterns
No fake urgency, no trapped data, no trick buttons.
05
Your data is yours
We never sell it, and export and erase do what they say.
06
Plain English
Written for the person reading it late at night, not for an examiner.
07
Pass it forward
We rise by lifting others. Small help at the right moment changes lives.